Perpetual Play
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Oops, they did it again...
On nostalgia as a way to win share of wallet
Sep 26, 2021
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Zaira Vallejo
March 2021
Welcome to Your New NFT-backed World
...it’s all infinite possibilities from here.
Mar 11, 2021
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Zaira Vallejo
Are we all embarrassed - or is it just me?
I operate on some low level of always embarrassed and have for as long as I can remember. Seared into my memory are clips of awkward situations and dumb…
Mar 1, 2021
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Zaira Vallejo
February 2021
Put a Stake in the Ground
So long fair-weathered brand friends, the days of being wishy-washy are over and they could not have arrived a moment sooner. Being pandered to has been…
Feb 24, 2021
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Zaira Vallejo
January 2021
Business Strategy vs. Brand Strategy
One of these things is not like the other.
Jan 12, 2021
•
Zaira Vallejo
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